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A Revolutionary AI-Based Approach to Traditional Digital Media Planning: Adin.Ai

In an era marked by challenges in transparency and efficiency, Adin.Ai disrupts the traditional media planning sector by emerging as a beacon of innovation, transforming the landscape of media planning through its AI-based advertising intelligence platform. With unparalleled precision and strategy, Adin.Ai revolutionizes planning processes across multi-channel digital platforms.

The Visionary Team Behind ; Adin.Ai’s Success At the helm of Adin.Ai’s ground-breaking platform is an esteemed team of industry pioneers, led by the renowned entrepreneur Serhat Gurcu, a five-time honoree on the Fortune 40 Under 40 list. Partnering with Gurcu is Prof. Altan Cakır, a luminary in data science and artificial intelligence. Together with other esteemed founding partners, including visionary 2 CTOs, a PhD holder, a rising star female co-founder in media, and another female co-founder who is one of the Fast Company Female Founders for 3 years in a row, Adin.Ai stands poised at the forefront of the industry.

Innovative Technology Drives Enhanced Transparency; Adin.Ai’s integration of AI and blockchain technology ensures an unprecedented level of transactional transparency. Through Adin.trust, each transaction is securely recorded, instilling advertisers with the confidence needed to invest in their media planning strategies.

Industry Recognition and Collaborative Ventures; Fast Company’s recognition of Adin.Ai on both its Most Innovative Companies and Startup 100 lists underscores the company’s impact. Additionally, AWS lauds Adin.Ai’s proactive adoption of emerging cloud and AI technologies, particularly its utilization of generative AI, a testament to Adin.Ai’s commitment to staying at the forefront of technological advancements. The collaboration between Adin.Ai and AWS engineers has resulted in a unique amalgamation of different AWS modules, harmoniously working together to enhance Adin.Ai’s capabilities. With AWS’s validation of its technology and an upcoming collaboration with KPMG, Adin.Ai is primed to further its influence on global media transparency.

“Stellar Financial Performance Foreshadows Success: In its Proof of Concept (POC) year, Adin.Ai generated an impressive revenue of 300K USD, setting a robust foundation for its future endeavours. Subsequently, in its first official year, the company achieved a Cumulative Annual Adjusted Revenue (CAAR) of 2.4M USD, alongside a Monthly Recurring Revenue (MRR) of 200K USD. Notably, 70% of this revenue was generated in Turkey, showcasing Adin.Ai’s resilience amid currency fluctuations.”

Explosive Growth in Competitive Markets; Adin.Ai’s strategic focus on expansion across Europe and the UK has yielded exceptional results, with a staggering 700% growth compared to the previous year. This exponential growth underscores Adin.Ai’s strong business model and the burgeoning demand for innovative AI solutions in media planning.

Rapid Expansion and Global Ambitions; With its remarkable revenue achievements and unprecedented growth rate, Adin.Ai is poised to emerge as the preeminent interface for advertisers worldwide. The company’s sights are set on further expansion and solidifying its status as a USA-established company, with Istanbul serving as the operational hub for the Europe, UK, and EMEA region, and London as the headquarters for Europe. This strategic positioning, coupled with global acclaim, sets new benchmarks for excellence in the industry. Adin.Ai is strategically positioned to shape the future of advertising, where AI-based decisions redefine the landscape.

Client Success Stories; Adin.Ai’s transformative impact is evident through the success stories of its clients. A FINTECH company from Spain achieved a remarkable 30% reduction in Cost Per Acquisition, while the largest private bank in Turkey witnessed a substantial 70% increase in Viewability. Additionally, a fashion company from the UK experienced a significant 64% boost in Return on Ad Spend (ROAS), and a gaming company from the Netherlands successfully mitigated display ad fraud by 52%. These results underscore Adin.Ai’s commitment to driving tangible outcomes for its clients across diverse industries.

Here’s a quote from KPMG regarding the strategic agreement between KPMG and Adin.ai:
“Adin.ai’s pioneering role in digital transformation in media planning, particularly in leveraging artificial intelligence, aligns perfectly with KPMG’s vision of embracing responsible AI, algorithms, and data privacy. Partnering with emerging companies like Adin.ai enables us to enhance AI-driven solutions and reinforces our commitment to providing our clients with a competitive advantage in an ever-expanding digital landscape.” The approach put forth by Adin.ai emerges as a significant step in the digital transformation of media buying activities, positioning itself as a key stakeholder in the industry’s oversight and consultancy realm. It has catalyzed the transformation and digitization of our conventional approaches, assuming a triggering role in our journey.

Yazar: Fast Company Türkiye

©Fast Company Dergisi, Türkiye’de Fast Dergi Yayıncılık A.Ş. tarafından Türkiye Cumhuriyeti yasalarına uygun şekilde yayınlanmaktadır. Fast Company’nin isim hakkı ABD’de Mansueto Ventures’a, Türkiye’de Fast Dergi Yayıncılık A.Ş.’ye aittir. Dergide yayınlanan yazı, tablo, fotoğraf ve görsellerin her hakkı saklıdır. İzinsiz, kaynak gösterilmeden yayınlanamaz.

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